Former is an independently owned apparel and media company founded by professional surfers Craig Anderson and Dane Reynolds, along with skateboarder Austyn Gillette. Established with the goal of defying normality, corporate idiosyncrasies, industry traditions, and predictability, Former creates, designs, and produces clothing that reflects the founders' personal styles and preferences. The brand is a reaction to tradition, offering products for those who prefer to defy it all.
